Archives September 2013

TV Advertising for Startups – Direct Response for Internet Companies

For years we’ve all seen direct response ads hocking the George Foreman Grill, ShamWow and countless other products. The common call-to-action is dial an 800 number and maybe a website. Instead of a sexy brand awareness ad from Mercedes to keep their cars top of mind, direct response is aimed at eliciting an immediate response

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4WT Media Featured on Built in LA Startup of the Month

We were thrilled to be selected as the Startup of the Month for September on Built in LA. Check out a bit of the article here: From an interview with 4WT Media CEO, John Trefry New Directors and New Projects for 4WT We’re really excited about pushing ourselves creatively and expanding our commercial work. We

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