4 Keys to Producing a Compelling Event Video

Anyone who has produced a live event knows they can be extremely complicated yet oh so rewarding. There’s something magical about bringing people together around a shared passion for a short amount of time when it all comes together. At an event like SXSW, the energy is actually palpable and beyond the venue, attendees, exhibitors

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Press Coverage for 4WT Media from Social Media Week LA

Social Media Week Los Angeles was a blast and I was thrilled that 4WT could sponsor the event and provide live streaming for the entire week of panels and masterclasses. Check out this blog post I wrote for SMWLA in conjunction with the panel we hosted all about working with influencers: Creating great branded content

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TV Advertising for Startups – Direct Response for Internet Companies

For years we’ve all seen direct response ads hocking the George Foreman Grill, ShamWow and countless other products. The common call-to-action is dial an 800 number and maybe a website. Instead of a sexy brand awareness ad from Mercedes to keep their cars top of mind, direct response is aimed at eliciting an immediate response

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4WT Media Featured on Built in LA Startup of the Month

We were thrilled to be selected as the Startup of the Month for September on Built in LA. Check out a bit of the article here: From an interview with 4WT Media CEO, John Trefry New Directors and New Projects for 4WT We’re really excited about pushing ourselves creatively and expanding our commercial work. We

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Tech in Los Angeles – Incubators & Accelerators [Infographic]

LA tech has never been hotter. Validation can be seen from both startups choosing LA and with investors ramping up capital being poured into those companies. Techcrunch ranked LA the #3 startup ecosystem worldwide and with incoming Mayor, Eric Garcetti, committed to supporting tech growth, the future looks bright. Startups looking for investment, office space

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Our Favorite Free Online Tools for Small Business

There have certainly been quite a few people who have written about what online tools are best for small businesses. In fact, my former CEO and friend Jason Nazar wrote a great article in Forbes. We use a number of both free and paid tools to increase efficiency. Some are specific to video production and content creation while

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4WT Featured on Built in Los Angeles

Our friends at Built in Los Angeles did a great job in their coverage of 4WT and our company values. Here’s an excerpt from the article: 4WT Media has been a huge support of Built In Los Angeles and we thank them for dedicating the time and commitment in sharing our vision. The videos

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Content Marketing for Creators

Everyone knows that content is king. Or at least that what every blog, pundit and influencer would have us believe. And of course they’re right. The very fact that sites like Mashable, Huffington Post, TechCrunch and others are visible and easily found is no coincidence. Google and every other search engine is built on one simple premise - quality content is ranked

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4WT Media Press Coverage on VideoInk

Kudos to the in-depth press coverage from the folks at VideoInk Here’s an excerpt from the article: Whether you’re a brand, a YouTube creator, mainstream celebrity or a product, navigating the YouTube ecosystem is nothing short of tricky. YouTube even has a 200 page playbook to educate newcomers on how to fully take advantage of the platform

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