Category archives: Branded Video

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Best Practices for YouTube MetaData

Best Practices for YouTube MetaData

There are over 20 million B2B customers that watch YouTube videos each month. It is not just for big brands anymore, literally companies of all sizes can benefit from creating content for the world’s most popular video platform. One common concern I hear constantly is how videos can find an audience and distribution. Paid advertising

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Best Viral Videos of the Week

Here are some of the best examples of branded content that came out this week: 1) Jamie Casino: Casino’s Law One of the most popular videos that came out during the Super Bowl was Jamie Casino’s 2-minute spot that aired in Savannah, Georgia. Opening with an excerpt from the Bible, the ad is full of

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Best Super Bowl Commercials of All Time

I just got back from NATPE, where Endemol made their much awaited debut of Endemol Beyond, their digital branch, by announcing that they have signed a deals with Courtney Love. Check out Video Ink’s article about it here. A shout for the NATPE CEO, Rob Perth, for creating such an awesome event that brings together

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Best Viral Videos of the Week- January 24, 2014

It’s been a great week for online video with some amazing breakouts! Our friends from Wieden+Kennedy brought Isaiah Mustafa back for another round of Old Spice manliness and Arnold went undercover at Gold’s Gym for his After-School Allstars program. All that and more in this week’s recap! 1) Old Spice: Executive Spray Tan Party The Old

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