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What to Look for in a Video Production Company

What to Look for in a Video Production Company

What did Forbes see when exploring video marketing trends for 2015? That online video advertising is going mainstream with visibility at the finger tips of millions. They also predicted some trends for online video in the upcoming year. They foresee Facebook overtaking Youtube for video views, the decline of the TV ad resonating with the

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Trends in Online Video with Media Leaders (Fox, Giant Media, Fullscreen, What’s Trending & 4WT Media)

Our friends at VideoInk have kindly opened their doors to let me write a guest post. Check it out below. The facts say it all. More than half of all internet traffic is video-related. More. Than. Half. Think about that for a few seconds before we move on. From a consumer perspective, there’s no difference between

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Press Coverage for 4WT Media from Social Media Week LA

Social Media Week Los Angeles was a blast and I was thrilled that 4WT could sponsor the event and provide live streaming for the entire week of panels and masterclasses. Check out this blog post I wrote for SMWLA in conjunction with the panel we hosted all about working with influencers: Creating great branded content

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TV Advertising for Startups – Direct Response for Internet Companies

For years we’ve all seen direct response ads hocking the George Foreman Grill, ShamWow and countless other products. The common call-to-action is dial an 800 number and maybe a website. Instead of a sexy brand awareness ad from Mercedes to keep their cars top of mind, direct response is aimed at eliciting an immediate response

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