Tag archives: video

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What to Look for in a Video Production Company

What to Look for in a Video Production Company

What did Forbes see when exploring video marketing trends for 2015? That online video advertising is going mainstream with visibility at the finger tips of millions. They also predicted some trends for online video in the upcoming year. They foresee Facebook overtaking Youtube for video views, the decline of the TV ad resonating with the

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Best Practices for YouTube MetaData

Best Practices for YouTube MetaData

There are over 20 million B2B customers that watch YouTube videos each month. It is not just for big brands anymore, literally companies of all sizes can benefit from creating content for the world’s most popular video platform. One common concern I hear constantly is how videos can find an audience and distribution. Paid advertising

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Best Super Bowl Commercials of All Time

I just got back from NATPE, where Endemol made their much awaited debut of Endemol Beyond, their digital branch, by announcing that they have signed a deals with Courtney Love. Check out Video Ink’s article about it here. A shout for the NATPE CEO, Rob Perth, for creating such an awesome event that brings together

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Trends in Online Video with Media Leaders (Fox, Giant Media, Fullscreen, What’s Trending & 4WT Media)

Our friends at VideoInk have kindly opened their doors to let me write a guest post. Check it out below. The facts say it all. More than half of all internet traffic is video-related. More. Than. Half. Think about that for a few seconds before we move on. From a consumer perspective, there’s no difference between

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4 Keys to Producing a Compelling Event Video

Anyone who has produced a live event knows they can be extremely complicated yet oh so rewarding. There’s something magical about bringing people together around a shared passion for a short amount of time when it all comes together. At an event like SXSW, the energy is actually palpable and beyond the venue, attendees, exhibitors

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