Tag archives: youtube

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What to Look for in a Video Production Company

What to Look for in a Video Production Company

What did Forbes see when exploring video marketing trends for 2015? That online video advertising is going mainstream with visibility at the finger tips of millions. They also predicted some trends for online video in the upcoming year. They foresee Facebook overtaking Youtube for video views, the decline of the TV ad resonating with the

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Best Practices for YouTube MetaData

Best Practices for YouTube MetaData

There are over 20 million B2B customers that watch YouTube videos each month. It is not just for big brands anymore, literally companies of all sizes can benefit from creating content for the world’s most popular video platform. One common concern I hear constantly is how videos can find an audience and distribution. Paid advertising

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Best Super Bowl Commercials of All Time

I just got back from NATPE, where Endemol made their much awaited debut of Endemol Beyond, their digital branch, by announcing that they have signed a deals with Courtney Love. Check out Video Ink’s article about it here. A shout for the NATPE CEO, Rob Perth, for creating such an awesome event that brings together

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Strange Talk Music Video – Behind the Scenes

Nothing is more gratifying that working on a music video for a great song and 4WT Media had the good fortune to do just that to produce a music video for the Australian band, Strange Talk. Today, Billboard has featured the exclusive premiere for the video, “Climbing Walls”. For this sun-drenched single we shot 2

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Trends in Online Video with Media Leaders (Fox, Giant Media, Fullscreen, What’s Trending & 4WT Media)

Our friends at VideoInk have kindly opened their doors to let me write a guest post. Check it out below. The facts say it all. More than half of all internet traffic is video-related. More. Than. Half. Think about that for a few seconds before we move on. From a consumer perspective, there’s no difference between

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4 Keys to Producing a Compelling Event Video

Anyone who has produced a live event knows they can be extremely complicated yet oh so rewarding. There’s something magical about bringing people together around a shared passion for a short amount of time when it all comes together. At an event like SXSW, the energy is actually palpable and beyond the venue, attendees, exhibitors

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Press Coverage for 4WT Media from Social Media Week LA

Social Media Week Los Angeles was a blast and I was thrilled that 4WT could sponsor the event and provide live streaming for the entire week of panels and masterclasses. Check out this blog post I wrote for SMWLA in conjunction with the panel we hosted all about working with influencers: Creating great branded content

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4WT Media Featured on Built in LA Startup of the Month

We were thrilled to be selected as the Startup of the Month for September on Built in LA. Check out a bit of the article here: From an interview with 4WT Media CEO, John Trefry New Directors and New Projects for 4WT We’re really excited about pushing ourselves creatively and expanding our commercial work. We

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4WT Media Press Coverage on VideoInk

Kudos to the in-depth press coverage from the folks at VideoInk Here’s an excerpt from the article: Whether you’re a brand, a YouTube creator, mainstream celebrity or a product, navigating the YouTube ecosystem is nothing short of tricky. YouTube even has a 200 page playbook to educate newcomers on how to fully take advantage of the platform

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