Standout and get noticed.
Our secret sauce.
Reach the right audience.
Measure what matters.
We have created thousands of videos generating millions of views and learned a few things along the way. We are experts in crafting a high level strategy to make sure we have a reason for every piece of content before ever picking up a camera. Once that strategy is in-place, we can then dive into the tactical execution and produce content that generate results.
Working directly with YouTube and top creators has taught us a lot about best practices for developing & optimizing YouTube channels to engage a specific audience. We create a customized approach to brand your channel, develop customized metadata and SEO, even create highly engaging clickable links to drive users to your site.
You know your brand, product or service. We know how to use video to tell a story. Together we can create an amazing campaign. We leverage years of advertising experience to distill your message into an effective package.
Television is still by far the most engaging medium to engage an audience. We are passionate about creating compelling direct response and brand advertising that generate real results. With around $65 Billion to be spent this year, TV advertising continues to reign supreme.
Advertising has evolved, audiences no longer respond to being interrupted. Instead, we “brand” content that is engaging and entertaining for a highly effective and targeted new form of advertising. There’s a reason over half the companies in North America are turning to branded content to spread their message.
What’s more effective than marketing yourself? Having your customers market for you! Microdocumentaries are all about giving your company an honest, authentic voice from a real customer perspective. It’s all about showing (not telling) actual results and benefits of client success stories.
Using video online isn’t an option anymore, it’s a necessity. Having a beautifully produced video with a clearly articulated message can do wonders for your conversion, in fact, up to a 50% improvement!
Seeding leverages earned media by initial spend of paid traffic to start the proverbial content snowball down the mountain. Our social video capability seeds content through a vast publisher network. Of course it’s essential the content is compelling to begin with!
It’s wise to partner with existing audiences to spread your message. We identify & connect with key bloggers/influencers to evangelize your content through a massive global network.
An exciting new distribution approach is to work directly with influencers to create content they are featured in and promote through their own channels. We have deep ties to YouTube talent and will find the right fit for your target demo.
We live or die by our results and being data-driven is what helps drive constant innovation from our product team. Our clients’ goals become the centerpiece of every campaign, so everything from creative & strategy to production and content syndication, all culminates into insightful reporting.
We understand the importance of constant improvement. That's why we focus on making things better. To us optimization is all about A/B testing - for everything from landing pages to video. How can you be the best if you're not measuring success!
Our internal product team is passionate about building user experiences that complement our video. We have capabilities to execute on most technical projects including: product consulting, website design, software development and whatever else we can help with!