What to Look for in a Video Production Company

What to Look for in a Video Production Company

What did Forbes see when exploring video marketing trends for 2015? That online video advertising is going mainstream with visibility at the finger tips of millions. They also predicted some trends for online video in the upcoming year. They foresee Facebook overtaking Youtube for video views, the decline of the TV ad resonating with the

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Best Practices for YouTube MetaData

Best Practices for YouTube MetaData

There are over 20 million B2B customers that watch YouTube videos each month. It is not just for big brands anymore, literally companies of all sizes can benefit from creating content for the world’s most popular video platform. One common concern I hear constantly is how videos can find an audience and distribution. Paid advertising

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Best Viral Videos of the Week

Here are some of the best examples of branded content that came out this week: 1) Jamie Casino: Casino’s Law One of the most popular videos that came out during the Super Bowl was Jamie Casino’s 2-minute spot that aired in Savannah, Georgia. Opening with an excerpt from the Bible, the ad is full of

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Best Super Bowl Commercials of All Time

I just got back from NATPE, where Endemol made their much awaited debut of Endemol Beyond, their digital branch, by announcing that they have signed a deals with Courtney Love. Check out Video Ink’s article about it here. A shout for the NATPE CEO, Rob Perth, for creating such an awesome event that brings together

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Best Viral Videos of the Week- January 24, 2014

It’s been a great week for online video with some amazing breakouts! Our friends from Wieden+Kennedy brought Isaiah Mustafa back for another round of Old Spice manliness and Arnold went undercover at Gold’s Gym for his After-School Allstars program. All that and more in this week’s recap! 1) Old Spice: Executive Spray Tan Party The Old

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5 Tips to Step Up Your Public Speaking

Public speaking can be terrifying. From a young age, I can recall that feeling of dread creeping in before stepping in front of my mercilessly judgmental classmates to present a book report on The Story of Ferdinand. It’s actually quite common to have a fear of public speaking, in fact, Wikipedia told me that it’s estimated that

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Strange Talk Music Video – Behind the Scenes

Nothing is more gratifying that working on a music video for a great song and 4WT Media had the good fortune to do just that to produce a music video for the Australian band, Strange Talk. Today, Billboard has featured the exclusive premiere for the video, “Climbing Walls”. For this sun-drenched single we shot 2

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Trends in Online Video with Media Leaders (Fox, Giant Media, Fullscreen, What’s Trending & 4WT Media)

Our friends at VideoInk have kindly opened their doors to let me write a guest post. Check it out below. The facts say it all. More than half of all internet traffic is video-related. More. Than. Half. Think about that for a few seconds before we move on. From a consumer perspective, there’s no difference between

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